We're not starting Pride sales today. Here's why.

on June 01, 2020

Today’s June 1, the official kickoff of Pride—a time of celebration, joy and, well, pride for those of us in the queer community. Usually, it’s a month full of festivals, drag shows and commemorations of LGBTQ resilience in the face of systemic oppression.

But Pride didn’t start as a celebration, of course. I think it’s safe to guess that the black trans women who led the protests against police brutality and violence which began at New York City’s Stonewall Inn on June 28, 1969 didn’t feel particularly joyful. I imagine, instead, they felt angry, tired and fed up. I imagine they felt the same way that a lot of people, especially black people in America, feel right now, in the wake of the state-sanctioned murders of George Floyd, Breonna Taylor, Tony McDade, Sean Reed, and Ahmaud Arbery by police.

It’s June 1, and normally, I would have kicked off Queerly Beloved’s big Pride sales today. But I don’t want to celebrate right now. In fact, I can’t celebrate right now. I can’t just sell t-shirts and pretend everything is fine. I’m taking to the streets in protest instead, and I’d like to encourage you—especially those of you who are white, able-bodied, cisgender, and otherwise privileged—to do the same.

We will start Pride sales eventually, and when that time comes, I’d of course love your support. I’ve got new merchandise coming that I think you’ll love.

But for right now, I’m actually going to ask you to send your money elsewhere. Don’t buy a t-shirt from us. Instead, take that $20 and:

Black lives matter. They matter a hell of a lot more than a t-shirt. Don't spend your money here. Spend it where it counts.